"Email Statistics" allows you to analyze the effectiveness of each email campaign in real time. With these statistics, you can:

• track the number of recipients, delivered emails, and users who unsubscribed from the mailing list;
• compare the results of different mailings and determine which ones show the best results;
• track audience engagement dynamics and understand what content resonates best with subscribers;
• make informed decisions to optimize future mailings.

To open statistics, go to the "Newsletters" section and click the blue "Statistics" button located next to the "Add newsletter" button.

Statistics columns

Name - the name of the mailing within the MVP.

Number of mailings - the total number of times the mailing with the current name has been launched.

Number of recipients - the number of users who should have received the mailing list for the selected spots.

Number delivered - the total number of users who received the newsletter.

Number of undelivered - the total number of users who did not receive the newsletter (blocked the bot).

💡 Important: The number of undelivered messages in the statistics may differ from the number of blocked messages sent by the bot. This is because the statistics only include data for the section's existence (starting from October 1st).

Editing statistics columns

Customize the tables to your liking:

Hide unnecessary columns – hide unnecessary data for easy analysis.

Freeze important columns – Freeze key columns at the beginning of your table so they're always at hand.

Move columns - change their order by simply holding a row and dragging it to the desired location.

Using the "Mailing Statistics" section, you can not only track results but also understand how your audience responds to your messages.
Regular analysis of metrics will help you identify the strengths and weaknesses of your content, find the best formats, and make each new newsletter more effective than the last.
Don't forget to experiment, try different approaches, and use statistics as a tool to continually improve the quality of your communications with your subscribers.