Cohort analysis is a tool for assessing user activity and identifying the most valuable traffic sources. MVP Project offers two cohort analysis formats for accurate user data analysis.

How does cohort analysis work?

A cohort is a group of users grouped by click date.

The system offers two analysis formats:

Standard format: Statistics are recorded by click date. For example, all unsubscribes, registrations, and purchases by users who subscribed on the 14th will be displayed for the 14th, even if these actions occurred later.

Reverse format: Data is sorted by the date the action occurred. For example, if a user subscribed on the 14th but made a purchase on the 16th, the purchase will be recorded as occurring on the 16th, maintaining its link to the subscription date.