TikTok pixel is a powerful tool that allows you to track user actions on your site and optimize advertising campaigns for real events: registrations, payments, clicks, etc. Without a properly configured pixel, you will not be able to fully use all the features of the TikTok advertising account: the optimization algorithm will not work, you will not be able to collect audiences for retargeting, and you will not be able to accurately evaluate the effectiveness of advertising.

In this step-by-step guide, we'll show you how to create and connect a TikTok pixel, set up key event tracking, and integrate it into your MVP system. It's simple — just follow the instructions, and in 10-15 minutes you'll have a working pixel ready to collect data.

Let's get started!

Step 1. Go to Tools → Events

Step 2. Click Get started

Step 3. Select Web

Step 4. Provide a link to the landing page

Step 5. Select Manual setup

Step 6. Select Events API

Step 7. Enter the pixel name

Step 8. Add the necessary events to Consideration

In Consideration we add events:

• Subscribe
• Contact
• Complete Registration
• Complete Payment

We remove unnecessary events.

Step 9. Parameters for the Subscribe, Contact and Complete Registration events

Select parameters:

• url
• ttclid
• ip
• user_agent

Step 10. Parameters for the Complete Payment event

Select parameters:

• content_id
• content_name
• content_type
• currency
• value
• url
• ttclid
• ip
• user_agent

Step 11. Get Pixel ID and Token

Important: Save the pixel ID and the generated token - you will need them to connect to the MVP.

Step 12. Connecting the pixel to MVP

Add your pixel in your MVP account and click Change channel .

Congratulations! Your pixel has been successfully added! 🎉

Now you can track user activity and optimize your TikTok ad campaigns to a new level!